What do the 1.3 billion active Facebook users have in common? Or the 645 million Twitter, 300 million LinkedIn, and 200 million Instagram users? They make themselves reachable. Marketers have known this for years, and have taken advantage by aggressively targeting consumers through their social media networks. There is no doubt that social media provides great potential to reach specific audiences, and the California Victim Compensation Program (CalVCP) is demonstrating how government agencies can tap into this digital dialogue to better serve their citizens.
CalVCP processes over 50,000 applications for services to victims and survivors of crime each year, an average of almost 1,000 each week. Still, nearly half of violent crimes are never reported — that’s almost 50% of victims who are not represented in published statistics. How can we reach these hidden populations? Enter social media. While CalVCP continues to conduct traditional outreach through advertising, PSA's, event participation and the like, we recognize the importance of joining the online discussion to better assist victims of crime.